Our Approach
LEASING STRATEGY We typically begin by analysing the centre’s branding, design and tenant mix. This helps define the strategy required to lease the centre. Rather than taking a generic approach, we build precision marketing tools designed to achieve targeted leasing goals.
- International and local leasing. For leading retailers, expanding into Asia is critical to growth. Husband Retail leverages its own global reach and expertise to help the best brands in retail, F&B and entertainment expand in Asia. We also work closely with best-in-market local retailers to create specialized stores for our clients’ centres.
- Integrated marketing programme. Our experience across channels has demonstrated that leasing is closely linked to other elements of retailing including branding, public relations and marketing. We help clients better align these processes with their leasing effort. We focus on the events and tactics with the most economic potential, the most profitable opportunities, and the most effective messages to ensure that marketing is focused on facilitating the leasing process.
