Our Approach
STRATEGIC MARKETING Husband Retail has been involved in dozens of marketing strategy engagements in luxury retail. This has given us unique insights into customer needs and how they are changing. At the same time, our ongoing research partnerships provide us with insights into emerging needs and help us develop innovative customer-driven strategies for clients.
We provide end-to-end marketing capabilities in the following key areas:- Marketing communication. Each client situation is unique and so we begin with a thorough understanding of customer segments, the market, the competition and how the centre is positioned. We then creatively analyze options, strategies and tactics for our client, assessing ease of implementation and impact to devise the best strategy.
- Brand strategy. We help our clients identify how they can best invest their brand-building resources for profitable growth, developing strategies based on customer insights with a clear understanding of the competitive market place, and working with clients to deliver the brand promise.
- Customer loyalty. Drawing on our experience and proprietary research, we work with clients to identify high value customers. We then design customer-outreach initiatives based on the loyalty tools most suited to capturing these opportunities.
