Well researched and highly readable, this book goesMark Blair, author of 360 Brand in Asia, President – International Clients,
well beyond merely documenting the luxe phenomenon in Asia.
It explains how cultural concepts such as guanxi, conformity and
kiasu are given their spiritual edge today through the way.
luxury brands are used as personal props.
It is a fascinating read, and adds texture and flabour to
understanding how the Asian century is taking shape.
Ogilvy & Mather Asia Pacific
THE CULT OF THE LUXURY BRAND
Paul Husband is the co-author of industry tome “The Cult of the Luxury Brand”. Examining the scale and potential of the Asian luxury goods market as well as the attributes of individual countries, the book was ahead of its time when first published and continues to provide useful insights today. “The Cult of the Luxury Brand” is now in its 5th print run and is available in several languages.