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POSITIONING AND REPOSITIONING STRATEGY

Retail destinations continuously evolve, driven by rapidly shifting consumer demand. As consumer trends change, retail hierarchies reset, with previously dominant locations becoming stale and new emerging concepts gaining market share. We understand that the most successful schemes are dynamic, integrating brand and positioning to anticipate and deliver emerging customer needs. Our team has a rich track record in creating and recreating best-in-class retail destinations through an in-depth understanding of macro and micro consumer trends and how to reflect those in tangible and non-tangible designs and concepts. We help our clients grow and retain market share through practical asset plans, delivering enhanced consumer experience.

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